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			Review of marketing research. Vol. 10 / edited by Naresh K. Malhotra. by Malhotra, Naresh K Series: Review of marketing research Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Deep knowledge of B2B relationships within and across borders / edited by Arch G. Woodside, Roger Baxter. by Woodside, Arch Baxter, Roger, 1944- Series: Advances in business marketing & purchasing ; v. 20. Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bradford : Emerald Group Publishing Limited, 2013 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noël Kapferer. by Kapferer, Jean-Noël [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			International marketing in the fast changing world / Barbara Stöttinger, Bodo B. Schlegelmilch, Shaoming Zou, editors. by Stöttinger, Barbara [editor.] Schlegelmilch, Bodo B [editor.] Zou, Shaoming [editor.] Series: Advances in international marketing ; v. 26. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, UK : Emerald Group Publishing Limited, 2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Journal of China Marketing. Volume 6 (1) / edited by Robert Guang Tian, Jianhua Fan and Yee Yin Wan. by Tian, Robert Guang Fan, Jianhua Wan, Yee-Yin (Yee-Yin A.) Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			B2B relationship marketing management in trade fair activity / by Dariusz Siemieniako and Marcin Gȩbarowski. by Siemieniako, Dariusz [author.] Gębarowski, Marcin [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016Copyright date: ©2016 Other title: B two B relationship marketing management in trade fair activity Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Marketing with strategic empathy : inspiring strategy with deeper consumer insight / Claire Brooks. by Brooks, Claire [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia, PA : Kogan Page Limited, 2016Copyright date: ©2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Digital selling : how to use social media and the web to generate leads and sell more / Grant Leboff. by Leboff, Grant [author.] Edition: 1st edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Philadelphia, PA : Kogan Page, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald. by McDonald, Malcolm [author.] McDonald, Malcolm. How come your marketing plans aren't working? Edition: Second edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Philadelphia, PA : Kogan Page, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Building digital culture : a practical guide to successful digital transformation / Daniel Rowles, Thomas Brown. by Rowles, Daniel [author.] Brown, Thomas, 1982- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; New York : Kogan Page, 2017 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles. by Rowles, Daniel [author.] Series: Business professional collection Edition: Second edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London, United Kingdom ; New York, NY : Kogan Page, 2017Copyright date: ©2017 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Developing insights on branding in the B2B context : case studies from business practice / edited by Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos. by Koporcic, Nikolina [editor.] Ivanova-Gongne, Maria, 1985- [editor.] Nyström, Anna-Greta, 1979- [editor.] Törnroos, Jan-Åke [editor.] Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, UK : Emerald Publishing Limited, 2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The virtual world and marketing / edited by Enes Emre Başar, Aysel Erciş and Sevtap Ünal. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Newcastle Upon Tyne : Cambridge Scholars Publishing, 2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Examining the Role of Well Being in the Marketing Discipline by Perrewé, Pamela L Harms, Peter D Series: Research in Occupational Stress and Well Being Ser Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley : Emerald Publishing Limited, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Grow, Build, Sell, Live : a Practical Guide to Running and Building an Agency and Enjoying It. by Houghton, Richard Manners, Crispin Series: PRCA practice guides Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley : Emerald Publishing Limited, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Product and market development for subsistence marketplaces / edited by José Antonio Rosa, Madhubalan Viswanathan. by Rosa, José Antonio, 1955- Viswanathan, Madhu Series: Advances in international management ; v. 20. Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier/JAI, 2007 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S Woodside, Arch G Series: Advances in business marketing & purchasing ; v. 15. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, UK : JAI Press, 2009 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Organizational culture, business-to-business relationships, and interfirm networks / edited by Arch G. Woodside. by Woodside, Arch G Series: Advances in business marketing & purchasing ; v. 16. Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley : Emerald, 2010 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain. by Thomas, Martin, 1964 July 2- Brain, David Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London : A. & C. Black, 2008 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Interfirm networks : theory, strategy, and behavior / edited by Roger Baxter, Arch G. Woodside. by Baxter, Roger, 1944- Woodside, Arch G Series: Advances in business marketing & purchasing ; v. 17. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley : Emerald Group Pub., ©2011 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)