Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles.
Material type:
TextSeries: Business professional collectionPublisher: London, United Kingdom ; New York, NY : Kogan Page, 2017Copyright date: ©2017Edition: Second editionDescription: 1 online resource (xvi, 256 pages) : illustrationsContent type: - text
- still image
- computer
- online resource
- 9780749479800
- 0749479809
- Internet marketing
- Internet advertising
- Mobile commerce
- Mobile communication systems
- Telemarketing
- Marketing sur Internet
- Publicité sur Internet
- Commerce mobile
- Radiocommunications mobiles
- Télémarketing
- Sales & marketing
- Sales & marketing management
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Internet advertising
- Internet marketing
- Mobile commerce
- Mobile communication systems
- Telemarketing
- Sales and marketing
- Sales and marketing management
- 658.8/72 23
- HF5415.1265 .R69 2017
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
First edition published in 2014.
Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions.
How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.
Online resource; title from digital title page (viewed on May 02, 2017).
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