MARC details
000 -LEADER |
fixed length control field |
05035cam a2200925 i 4500 |
001 - CONTROL NUMBER |
control field |
ocn966436621 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220712044559.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
fixed length control field |
m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161216t20172017enka ob 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2016058164 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
-- |
pn |
Transcribing agency |
DLC |
Modifying agency |
OCLCO |
-- |
OCLCF |
-- |
EBLCP |
-- |
IDEBK |
-- |
MMU |
-- |
YDX |
-- |
YDX |
-- |
MUU |
-- |
OCLCO |
-- |
OCLCQ |
-- |
OTZ |
-- |
COO |
-- |
UAB |
-- |
K6U |
-- |
OCLCQ |
-- |
N$T |
-- |
OCLCO |
-- |
D6H |
-- |
TXR |
-- |
OCLCQ |
-- |
UKMGB |
-- |
OCLCQ |
-- |
KOGAN |
-- |
OCLCO |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB6K0477 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
018134288 |
Source |
Uk |
019 ## - |
-- |
994760736 |
-- |
999361712 |
-- |
1000258490 |
-- |
1029496357 |
-- |
1060184283 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749479800 |
Qualifying information |
(electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0749479809 |
Qualifying information |
(electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9780749479794 |
Qualifying information |
(alkaline paper) |
029 1# - (OCLC) |
OCLC library identifier |
UKMGB |
System control number |
018134288 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)966436621 |
Canceled/invalid control number |
(OCoLC)994760736 |
-- |
(OCoLC)999361712 |
-- |
(OCoLC)1000258490 |
-- |
(OCoLC)1029496357 |
-- |
(OCoLC)1060184283 |
037 ## - SOURCE OF ACQUISITION |
Stock number |
EpubKoganPage6160 |
Source of stock number/acquisition |
Ingram Content Group |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
.R69 2017 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Subject category code subdivision |
082000 |
Source |
bisacsh |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Subject category code subdivision |
041000 |
Source |
bisacsh |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Subject category code subdivision |
042000 |
Source |
bisacsh |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Subject category code subdivision |
085000 |
Source |
bisacsh |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/72 |
Edition number |
23 |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
MAIN |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Rowles, Daniel, |
Relator term |
author. |
9 (RLIN) |
52003 |
245 10 - TITLE STATEMENT |
Title |
Mobile marketing : |
Remainder of title |
how mobile technology is revolutionizing marketing, communications and advertising / |
Statement of responsibility, etc |
Daniel Rowles. |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition. |
264 #1 - |
-- |
London, United Kingdom ; |
-- |
New York, NY : |
-- |
Kogan Page, |
-- |
2017. |
264 #4 - |
-- |
©2017 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xvi, 256 pages) : |
Other physical details |
illustrations |
336 ## - |
-- |
text |
-- |
txt |
-- |
rdacontent |
336 ## - |
-- |
still image |
-- |
sti |
-- |
rdacontent |
337 ## - |
-- |
computer |
-- |
n |
-- |
rdamedia |
338 ## - |
-- |
online resource |
-- |
nc |
-- |
rdacarrier |
490 0# - SERIES STATEMENT |
Series statement |
Business professional collection |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
500 ## - GENERAL NOTE |
General note |
First edition published in 2014. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions. |
520 ## - SUMMARY, ETC. |
Summary, etc |
How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. |
588 0# - |
-- |
Online resource; title from digital title page (viewed on May 02, 2017). |
590 ## - LOCAL NOTE (RLIN) |
Local note |
eBooks on EBSCOhost |
Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet advertising. |
9 (RLIN) |
43619 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mobile commerce. |
9 (RLIN) |
35392 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mobile communication systems. |
9 (RLIN) |
43629 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Telemarketing. |
9 (RLIN) |
188602 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing sur Internet. |
9 (RLIN) |
875363 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Publicité sur Internet. |
9 (RLIN) |
965674 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Commerce mobile. |
9 (RLIN) |
1051576 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Radiocommunications mobiles. |
9 (RLIN) |
916366 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Télémarketing. |
9 (RLIN) |
1120006 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales & marketing. |
Source of heading or term |
bicssc |
9 (RLIN) |
854937 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales & marketing management. |
Source of heading or term |
bicssc |
9 (RLIN) |
954470 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
General subdivision |
Industrial Management. |
Source of heading or term |
bisacsh |
9 (RLIN) |
91996 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
General subdivision |
Management. |
Source of heading or term |
bisacsh |
9 (RLIN) |
91997 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
General subdivision |
Management Science. |
Source of heading or term |
bisacsh |
9 (RLIN) |
91998 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
General subdivision |
Organizational Behavior. |
Source of heading or term |
bisacsh |
9 (RLIN) |
91999 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet advertising. |
Source of heading or term |
fast |
-- |
(OCoLC)fst00977220 |
9 (RLIN) |
43619 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
Source of heading or term |
fast |
-- |
(OCoLC)fst00977272 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mobile commerce. |
Source of heading or term |
fast |
-- |
(OCoLC)fst01024206 |
9 (RLIN) |
35392 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mobile communication systems. |
Source of heading or term |
fast |
-- |
(OCoLC)fst01024207 |
9 (RLIN) |
43629 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Telemarketing. |
Source of heading or term |
fast |
-- |
(OCoLC)fst01146200 |
9 (RLIN) |
188602 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales and marketing. |
Source of heading or term |
thema |
9 (RLIN) |
972005 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales and marketing management. |
Source of heading or term |
thema |
9 (RLIN) |
1051772 |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Display text |
Print version: |
Main entry heading |
Rowles, Daniel. |
Title |
Mobile marketing. |
Edition |
Second edition. |
Place, publisher, and date of publication |
London ; New York : Kogan Page, 2017 |
International Standard Book Number |
9780749479794 |
Record control number |
(DLC) 2016043263 |
-- |
(OCoLC)966410413 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1507869">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1507869</a> |
938 ## - |
-- |
Kogan Page |
-- |
KOGN |
-- |
ePDFKoganPage6160 |
938 ## - |
-- |
ProQuest Ebook Central |
-- |
EBLB |
-- |
EBL4794493 |
938 ## - |
-- |
EBSCOhost |
-- |
EBSC |
-- |
1507869 |
938 ## - |
-- |
ProQuest MyiLibrary Digital eBook Collection |
-- |
IDEB |
-- |
cis34951654 |
938 ## - |
-- |
YBP Library Services |
-- |
YANK |
-- |
13410841 |
994 ## - |
-- |
92 |
-- |
INOPJ |