Mobile marketing : (Record no. 2810290)

MARC details
000 -LEADER
fixed length control field 05035cam a2200925 i 4500
001 - CONTROL NUMBER
control field ocn966436621
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220712044559.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161216t20172017enka ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016058164
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency DLC
Modifying agency OCLCO
-- OCLCF
-- EBLCP
-- IDEBK
-- MMU
-- YDX
-- YDX
-- MUU
-- OCLCO
-- OCLCQ
-- OTZ
-- COO
-- UAB
-- K6U
-- OCLCQ
-- N$T
-- OCLCO
-- D6H
-- TXR
-- OCLCQ
-- UKMGB
-- OCLCQ
-- KOGAN
-- OCLCO
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB6K0477
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 018134288
Source Uk
019 ## -
-- 994760736
-- 999361712
-- 1000258490
-- 1029496357
-- 1060184283
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749479800
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749479809
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780749479794
Qualifying information (alkaline paper)
029 1# - (OCLC)
OCLC library identifier UKMGB
System control number 018134288
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)966436621
Canceled/invalid control number (OCoLC)994760736
-- (OCoLC)999361712
-- (OCoLC)1000258490
-- (OCoLC)1029496357
-- (OCoLC)1060184283
037 ## - SOURCE OF ACQUISITION
Stock number EpubKoganPage6160
Source of stock number/acquisition Ingram Content Group
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .R69 2017
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 082000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 041000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 042000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 085000
Source bisacsh
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rowles, Daniel,
Relator term author.
9 (RLIN) 52003
245 10 - TITLE STATEMENT
Title Mobile marketing :
Remainder of title how mobile technology is revolutionizing marketing, communications and advertising /
Statement of responsibility, etc Daniel Rowles.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 -
-- London, United Kingdom ;
-- New York, NY :
-- Kogan Page,
-- 2017.
264 #4 -
-- ©2017
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xvi, 256 pages) :
Other physical details illustrations
336 ## -
-- text
-- txt
-- rdacontent
336 ## -
-- still image
-- sti
-- rdacontent
337 ## -
-- computer
-- n
-- rdamedia
338 ## -
-- online resource
-- nc
-- rdacarrier
490 0# - SERIES STATEMENT
Series statement Business professional collection
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
500 ## - GENERAL NOTE
General note First edition published in 2014.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part one: Mobile marketing in perspective. Introduction -- Understanding the user journey -- Technology change and adoption -- Disruption and integration -- Devices, platforms and technology -- The future of mobile marketing -- Part two: The tactical toolkit. Introduction -- Mobile sites and responsive design -- Mobile and e-mail -- How to build an app -- Social media and mobile -- Mobile search -- Mobile advertising -- Augmented reality (AR) and virtual reality (VR) -- Quick response (QR) codes -- Location-based devices and beacons -- Near field communication (NFC) and mobile payments -- Instant messenger (IM) apps and short messaging service (SMS) -- Mobile analytics -- Part three: Mobile marketing checklists. Introduction -- Checklists -- Conclusions.
520 ## - SUMMARY, ETC.
Summary, etc How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy.
588 0# -
-- Online resource; title from digital title page (viewed on May 02, 2017).
590 ## - LOCAL NOTE (RLIN)
Local note eBooks on EBSCOhost
Provenance (VM) [OBSOLETE] EBSCO eBook Subscription Academic Collection - Worldwide
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
9 (RLIN) 43619
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile commerce.
9 (RLIN) 35392
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile communication systems.
9 (RLIN) 43629
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing.
9 (RLIN) 188602
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing sur Internet.
9 (RLIN) 875363
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Publicité sur Internet.
9 (RLIN) 965674
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commerce mobile.
9 (RLIN) 1051576
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Radiocommunications mobiles.
9 (RLIN) 916366
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Télémarketing.
9 (RLIN) 1120006
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & marketing.
Source of heading or term bicssc
9 (RLIN) 854937
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & marketing management.
Source of heading or term bicssc
9 (RLIN) 954470
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Industrial Management.
Source of heading or term bisacsh
9 (RLIN) 91996
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Management.
Source of heading or term bisacsh
9 (RLIN) 91997
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Management Science.
Source of heading or term bisacsh
9 (RLIN) 91998
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Organizational Behavior.
Source of heading or term bisacsh
9 (RLIN) 91999
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet advertising.
Source of heading or term fast
-- (OCoLC)fst00977220
9 (RLIN) 43619
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
Source of heading or term fast
-- (OCoLC)fst00977272
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile commerce.
Source of heading or term fast
-- (OCoLC)fst01024206
9 (RLIN) 35392
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mobile communication systems.
Source of heading or term fast
-- (OCoLC)fst01024207
9 (RLIN) 43629
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Telemarketing.
Source of heading or term fast
-- (OCoLC)fst01146200
9 (RLIN) 188602
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales and marketing.
Source of heading or term thema
9 (RLIN) 972005
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales and marketing management.
Source of heading or term thema
9 (RLIN) 1051772
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Rowles, Daniel.
Title Mobile marketing.
Edition Second edition.
Place, publisher, and date of publication London ; New York : Kogan Page, 2017
International Standard Book Number 9780749479794
Record control number (DLC) 2016043263
-- (OCoLC)966410413
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1507869">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1507869</a>
938 ## -
-- Kogan Page
-- KOGN
-- ePDFKoganPage6160
938 ## -
-- ProQuest Ebook Central
-- EBLB
-- EBL4794493
938 ## -
-- EBSCOhost
-- EBSC
-- 1507869
938 ## -
-- ProQuest MyiLibrary Digital eBook Collection
-- IDEB
-- cis34951654
938 ## -
-- YBP Library Services
-- YANK
-- 13410841
994 ## -
-- 92
-- INOPJ
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
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