Taboo in advertising / Elsa Simoes Lucas Freitas.

By:

Freitas, Elsa Simoes Lucas

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9789027254238
9027254230
9789027290496
9027290490
1282105620
9781282105621
9786612105623
6612105623

Subject(s): Genre/Form:

Additional physical formats: Print version:: Taboo in advertising.DDC classification:

659.1/042 22 22

LOC classification:

HF5831 .F74 2008eb

Online resources:

Click here to access online

Contents:

Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series.

Summary: Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis.