MARC details
| 000 -LEADER |
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| fixed length control field |
04395cam a2200841Ma 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn432993510 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220713005634.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr zn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080421s2008 ne a ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| Canceled/invalid LC control number |
2008018018 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CDX |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
CDX |
| Modifying agency |
OCLCQ |
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N$T |
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YDXCP |
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IDEBK |
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E7B |
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EBLCP |
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OCLCQ |
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MERUC |
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OCLCQ |
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OCLCF |
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DEBSZ |
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OCLCQ |
| -- |
OCLCO |
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OCLCA |
| -- |
OCLCQ |
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OCLCA |
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AU@ |
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OCLCQ |
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AGLDB |
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OCLCQ |
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VNS |
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OCLCQ |
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VTS |
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M8D |
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OCLCA |
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UKAHL |
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OCLCQ |
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VLY |
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OCLCO |
| 019 ## - |
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271349458 |
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646762099 |
| -- |
781315884 |
| -- |
1005466365 |
| -- |
1162024970 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789027254238 |
| Qualifying information |
(cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9027254230 |
| Qualifying information |
(cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789027290496 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9027290490 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1282105620 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781282105621 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9786612105623 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
6612105623 |
| 029 0# - (OCLC) |
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| OCLC library identifier |
CDX |
| System control number |
10358915 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000048804736 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000051415692 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
DEBBG |
| System control number |
BV043064863 |
| 029 1# - (OCLC) |
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| OCLC library identifier |
DEBSZ |
| System control number |
396928145 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
422084158 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)432993510 |
| Canceled/invalid control number |
(OCoLC)271349458 |
| -- |
(OCoLC)646762099 |
| -- |
(OCoLC)781315884 |
| -- |
(OCoLC)1005466365 |
| -- |
(OCoLC)1162024970 |
| 037 ## - SOURCE OF ACQUISITION |
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| Stock number |
210562 |
| Source of stock number/acquisition |
MIL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5831 |
| Item number |
.F74 2008eb |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
002000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/042 22 |
| Edition number |
22 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Freitas, Elsa Simoes Lucas. |
| 9 (RLIN) |
1436733 |
| 245 10 - TITLE STATEMENT |
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| Title |
Taboo in advertising / |
| Statement of responsibility, etc |
Elsa Simoes Lucas Freitas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Amsterdam, NL : |
| Name of publisher, distributor, etc |
John Benjamins Pub. Co., |
| Date of publication, distribution, etc |
©2008. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (xix, 214 pages) : |
| Other physical details |
illustrations. |
| 336 ## - |
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| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
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computer |
| -- |
c |
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rdamedia |
| 338 ## - |
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| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Pragmatics & beyond ; |
| Volume number/sequential designation |
new ser., v. 179 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis. |
| 588 0# - |
|---|
| -- |
Print version record. |
| 546 ## - LANGUAGE NOTE |
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| Language note |
English. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
87939 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Moral and ethical aspects. |
| 9 (RLIN) |
43340 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Taboo, Linguistic. |
| 9 (RLIN) |
624226 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicit |
| General subdivision |
Aspect social. |
| 9 (RLIN) |
1436734 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicit |
| General subdivision |
Aspect moral. |
| 9 (RLIN) |
1436735 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tabou (Linguistique) |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicité |
| General subdivision |
Aspect social. |
| 9 (RLIN) |
878628 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Advertising & Promotion. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
849831 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Moral and ethical aspects. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00797710 |
| 9 (RLIN) |
43340 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Social aspects. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst00797762 |
| 9 (RLIN) |
87939 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Taboo, Linguistic. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01141796 |
| 9 (RLIN) |
624226 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Freitas, Elsa Simoes Lucas. |
| Title |
Taboo in advertising. |
| Place, publisher, and date of publication |
Amsterdam, NL : John Benjamins Pub. Co., ©2008 |
| Record control number |
(DLC) 2008018018 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Pragmatics & beyond ; |
| Volume number/sequential designation |
new ser., 179. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=243192">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=243192</a> |
| 938 ## - |
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Askews and Holts Library Services |
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ASKH |
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AH28557461 |
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Coutts Information Services |
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COUT |
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10358915 |
| 938 ## - |
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ProQuest Ebook Central |
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EBLB |
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EBL623189 |
| 938 ## - |
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ebrary |
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EBRY |
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ebr10250398 |
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EBSCOhost |
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EBSC |
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243192 |
| 938 ## - |
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ProQuest MyiLibrary Digital eBook Collection |
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IDEB |
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210562 |
| 938 ## - |
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YBP Library Services |
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YANK |
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2901724 |
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92 |
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INOPJ |
