Taboo in advertising /
Freitas, Elsa Simoes Lucas.
Taboo in advertising / Elsa Simoes Lucas Freitas. - Amsterdam, NL : John Benjamins Pub. Co., ©2008. - 1 online resource (xix, 214 pages) : illustrations. - Pragmatics & beyond ; new ser., v. 179 . - Pragmatics & beyond ; new ser., 179. .
Includes bibliographical references and index.
Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series.
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis.
English.
9789027254238 (cloth) 9027254230 (cloth) 9789027290496 (electronic bk.) 9027290490 (electronic bk.) 1282105620 9781282105621 9786612105623 6612105623
210562 MIL
Advertising--Social aspects.
Advertising--Moral and ethical aspects.
Taboo, Linguistic.
Publicit--Aspect social.
Publicit--Aspect moral.
Tabou (Linguistique)
Publicité--Aspect social.
BUSINESS & ECONOMICS--Advertising & Promotion.
Advertising--Moral and ethical aspects.
Advertising--Social aspects.
Taboo, Linguistic.
Electronic books.
Electronic books.
HF5831 / .F74 2008eb
659.1/042 22
Taboo in advertising / Elsa Simoes Lucas Freitas. - Amsterdam, NL : John Benjamins Pub. Co., ©2008. - 1 online resource (xix, 214 pages) : illustrations. - Pragmatics & beyond ; new ser., v. 179 . - Pragmatics & beyond ; new ser., 179. .
Includes bibliographical references and index.
Taboo in Advertising; Editorial page; Title page; LCC data; Table of contents; List of tables; List of figures; Foreword; Acknowledgements; Introduction; Taboo; Advertising; Words & images; Image, words & humour; Words, images, sound & narratives; Summarising; Conclusion; References; Index; The Pragmatics & Beyond New Series.
Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis.
English.
9789027254238 (cloth) 9027254230 (cloth) 9789027290496 (electronic bk.) 9027290490 (electronic bk.) 1282105620 9781282105621 9786612105623 6612105623
210562 MIL
Advertising--Social aspects.
Advertising--Moral and ethical aspects.
Taboo, Linguistic.
Publicit--Aspect social.
Publicit--Aspect moral.
Tabou (Linguistique)
Publicité--Aspect social.
BUSINESS & ECONOMICS--Advertising & Promotion.
Advertising--Moral and ethical aspects.
Advertising--Social aspects.
Taboo, Linguistic.
Electronic books.
Electronic books.
HF5831 / .F74 2008eb
659.1/042 22