Social selling : techniques to influence buyers and changemakers / Tim Hughes and Matt Reynolds.

By:

Hughes, Tim, 1965- [author.]

Contributor(s):

Reynolds, Matt, 1974- [author.]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780749478025
0749478020
0749478012
9780749478018

Subject(s): Genre/Form:

Additional physical formats: Print version:: Social selling.DDC classification:

658.85 23

LOC classification:

HF5438.25 .H8656 2016

Other classification:

BUS058000

Online resources:

Click here to access online

Contents:

<Ul style='padding-top:0;padding-left:0;list-style:none;'><li><ul style='padding-top:0;list-style:none;'><li>Chapter -- 0: Introduction to Social Selling;</li><li>Chapter -- 1: Community and Tribalism;</li><li>Chapter -- 2: Your Identity within Social Networks;</li><li>Chapter -- 3: Talking to Strangers;</li><li>Chapter -- 4: Controlling Influence;</li><li>Chapter -- 5: Mechanics of Traditional Sales;</li><li>Chapter -- 6: Moving from an Analogue to a Social Mindset;</li><li>Chapter -- 7: Selling the Idea of Social selling and Measuring Success;</li><li>Chapter -- 8: How to use Technology to your Advantage;</li><li>Chapter -- 9: Digital Maturity;</li><li>Chapter -- 10: Five Steps to Getting You Started.</li></ul></li></ul>

Summary: "As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"-- Provided by publisher.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"-- Provided by publisher.