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Hughes, Tim, 1965-

Social selling : techniques to influence buyers and changemakers / Tim Hughes and Matt Reynolds. - 1 online resource (vii, 194 pages)

Includes bibliographical references and index.

• • Chapter -- 0: Introduction to Social Selling;
  • Chapter -- 1: Community and Tribalism;
  • Chapter -- 2: Your Identity within Social Networks;
  • Chapter -- 3: Talking to Strangers;
  • Chapter -- 4: Controlling Influence;
  • Chapter -- 5: Mechanics of Traditional Sales;
  • Chapter -- 6: Moving from an Analogue to a Social Mindset;
  • Chapter -- 7: Selling the Idea of Social selling and Measuring Success;
  • Chapter -- 8: How to use Technology to your Advantage;
  • Chapter -- 9: Digital Maturity;
  • Chapter -- 10: Five Steps to Getting You Started.

"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"--


English.

ISBN: 9780749478025 (electronic bk.) 0749478020 (electronic bk.) 0749478012 9780749478018 (paperback)

Source: CL0500000762 Safari Books Online 8BB44326-9291-4016-9741-9AEEA463CC68 OverDrive, Inc. http://www.overdrive.com

LCCN: 2016024636

Nat. Bib. No.: GBB663199 bnb

Nat. Bib. Agency Control No.: 017836662 Uk

Subjects--Topical Terms:
Selling--Social aspects.
Sales management.
Internet marketing.
Social media.
Customer relations.
Social Media
Vente--Aspect social.
Ventes--Gestion.
Marketing sur Internet.
Médias sociaux.
social media.
Sales & marketing.
BUSINESS & ECONOMICS--Sales & Selling.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Customer relations.
Internet marketing.
Sales management.
Selling--Social aspects.
Social media.
Sales and marketing.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: HF5438.25 / .H8656 2016

Dewey Class. No.: 658.85