MARC details
| 000 -LEADER |
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| fixed length control field |
03254namaa2200613uu 4500 |
| 001 - CONTROL NUMBER |
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| control field |
oapen27268 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
oapen |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231221113303.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr|mn|---annan |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190110s2015 xx |||||o ||| 0|ger d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-3-653-05230-5 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783653968408;9783631662304 |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.3726/978-3-653-05230-5 |
| Source of number or code |
doi |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
oapen |
| Transcribing agency |
oapen |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
ger |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
dc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KFFK |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJG |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KJSM |
| Source |
bicssc |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Secka, Marion |
| Relator code |
auth |
| 9 (RLIN) |
1585116 |
| 245 10 - TITLE STATEMENT |
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| Title |
Einfluss von Kommunikationsma�nahmen mit CSR-Bezug auf die Einstellung zur Marke |
| Remainder of title |
Entwicklung und Ueberpruefung eines konzeptionellen Modells |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Bern |
| Name of publisher, distributor, etc |
Peter Lang International Academic Publishers |
| Date of publication, distribution, etc |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 electronic resource (333 p.) |
| 336 ## - |
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| -- |
text |
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txt |
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rdacontent |
| 337 ## - |
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| -- |
computer |
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c |
| -- |
rdamedia |
| 338 ## - |
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| -- |
online resource |
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cr |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Forschungsergebnisse der Wirtschaftsuniversitaet Wien |
| Volume number/sequential designation |
65 |
| 506 0# - RESTRICTIONS ON ACCESS NOTE |
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| Terms governing access |
Open Access |
| Standardized terminology for access restriction |
Unrestricted online access |
| Source of term |
star |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Entscheidet sich ein Unternehmen Nachhaltigkeitsma�nahmen zu kommunizieren, stellt sich die Frage, wie dies am effizientesten geschehen soll, um das Markenimage dauerhaft zu st�rken. Die Kommunikation von Corporate Social Responsibility (CSR) ist eng mit dem Thema der Glaubw�rdigkeit verkn�pft. Jene in der CSR-Literatur noch wenig behandelten Fragen, wie z.B. die Frage nach dem Einfluss der CSR-Kommunikation auf die Einstellung zu Marken, greift diese Arbeit durch ein konzeptionelles Modell auf, das den Einfluss des Mediums auf die Wirkung zwischen CSR-Kommunikation und der Einstellung zur Marke �berpr�ft. Im Anschluss daran wird das Modell mittels eines Experiments f�r zwei Dienstleistungsbranchen mit jeweils zwei verschiedenen Marken empirisch �berpr�ft. Dies erbrachte den Nachweis, dass sich emotionale Werbegestaltung auf die emotionale Imagekomponente positiv auswirkt. Auch kann ein Einfluss der �nachhaltigen� Werbegestaltung auf die emotionale Imagekomponente gezeigt werden. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
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| Terms governing use and reproduction |
Creative Commons |
| -- |
https://creativecommons.org/licenses/by/4.0/legalcode |
| -- |
cc |
| Uniform Resource Identifier |
<a href="https://creativecommons.org/licenses/by/4.0/legalcode">https://creativecommons.org/licenses/by/4.0/legalcode</a> |
| 546 ## - LANGUAGE NOTE |
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| Language note |
German |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Banking |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
72642 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business ethics & social responsibility |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
869061 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market research |
| Source of heading or term |
bicssc |
| 9 (RLIN) |
898672 |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Bezug |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Dienstleistungsbranche |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
eines |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Einfluss |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Einstellung |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Entwicklung |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Kommunikationsma�nahmen |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
konzeptionellen |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Marke |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Markenmanagement |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Modells |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Secka |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
�berpr�fung |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Werbung |
| 793 0# - |
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| -- |
OAPEN Library. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://library.oapen.org/handle/20.500.12657/27268">http://library.oapen.org/handle/20.500.12657/27268</a> |
| -- |
0 |
| Public note |
Open Access: OAPEN Library: description of the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://library.oapen.org/bitstream/id/bd5b7c85-096a-4ca0-b33a-585a3b1c63c5/1002744.pdf">https://library.oapen.org/bitstream/id/bd5b7c85-096a-4ca0-b33a-585a3b1c63c5/1002744.pdf</a> |
| -- |
0 |
| Public note |
Open Access: OAPEN Library, download the publication |
