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Interpretation in social life, social science, and marketing by Series: Routledge interpretive marketing research series ; 9.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2009
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 153.32 OS-I.
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Explorations in consumer culture theory by Series: Routledge interpretive marketing research series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2009
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Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 306.3 EX-.
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Managing service firms the power of managerial marketing by Series: Routledge interpretive marketing research series ; 11.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2010
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.8 SK-M.
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The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman. by Series: Routledge interpretive marketing research series ; 1.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2003
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Availability: Items available for loan: OPJGU Sonepat- Campus (1).
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