Managing service firms the power of managerial marketing
Material type: TextSeries: Routledge interpretive marketing research series ; 11.Publication details: London Routledge 2010Description: xii,185p. ill. ; 24 cmISBN:- 9780415473262
- 658.8 22 SK-M
- HD9980.5 .S55 2010
Item type | Home library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
OPJGU Sonepat- Campus | General Books | Main Library | 658.8 SK-M (Browse shelf(Opens below)) | Available | 112794 |
Includes bibliographical references and index.
Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice.
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