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Advertising management by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education 2006
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 659.1 BA-A.
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Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pocket Books 1996
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 AA-B. Items available for reference: OPJGU Sonepat- Campus: Not For Loan (1)Collection, call number: General Books 658.827 AA-B.
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Brand leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pocket Books 2000
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 AA-B.
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Strategic market management by
Edition: 7th
Publication details: New Delhi Wiley India 2005
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.8 AA-S.
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Aaker on branding 20 principles that drive success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angels Sage 2015
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.827 AA-A.
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Marketing research / David A. Aaker...[et al.] by
Edition: 11th ed. International student version.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Wiley, 2013
Availability: Items available for loan: OPJGU Sonepat- Campus (1)Collection, call number: General Books 658.83 MA-.
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