Marketing research / David A. Aaker...[et al.]

Contributor(s):

Aaker, David A [author]

Material type: Text

TextLanguage: English Publication details: New Delhi : Wiley, 2013.Edition: 11th ed. International student versionDescription: xiv, 647 pISBN:

9788126563531

Subject(s):

DDC classification:

23 658.83

Summary: "Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the book's Web site for a list of readings, links to other key sites, sample datasets for analysis and practice questions after each chapter."--

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.83 MA- (Browse shelf(Opens below))		Available		146295

"Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the book's Web site for a list of readings, links to other key sites, sample datasets for analysis and practice questions after each chapter."--

There are no comments on this title.

to post a comment.