The Noodle Narratives : the Global Rise of an Industrial Food into the Twenty-First Century / Frederick Errington, Tatsuro Fujikura, and Deborah Gewertz.

Includes bibliographical references and index.

Introduction: Instant noodles as quotidian and ubiquitous -- The taste of something good -- Japanese instant noodles in the market and on the mind -- What instant noodles reflect and affect in America -- Instant noodles for the bottom of the pyramid in Papua New Guinea -- Making (and unmaking?) a big food world -- Conclusion: Big food for a huge population?

Print version record.

Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives. The first market is in Japan, where instant noodles have facilitated a major transformation of post-war society, while undergoing a seemingly endless tweaking in fla.

English.

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