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Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 6 / Gordon C. Bruner II. by
Edition: (Library version).
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Fort Worth, Texas : GCBII Productions LLC, [2012]Copyright date: ©2012
Other title:
  • Compilation of multi-item measures for consumer behavior & advertising research
  • Compilation of multi-item measures for consumer behavior and advertising research
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Availability: Items available for loan: OPJGU Sonepat- Campus (1).
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The marketing research guide / Robert E. Stevens [and others]. by
Edition: 2nd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : Best Business Books, ©2006
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Marketing scales handbook : multi-item measures for consumer insight research. Volume 7 / Gordon C. Bruner II. by
Edition: (Library version).
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Fort Worth, Texas : GCBII Productions, [2013]Copyright date: ©2013
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Quantitative models in marketing research / Philip Hans Franses and Richard Paap. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, 2001
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Qualitative research in intelligence and marketing : the new strategic convergence / Alf H. Walle III. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum Books, 2001
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The measure of democracy : polling, market research, and public life, 1930-1945 / Daniel J. Robinson. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Toronto, Ont. : University of Toronto Press, ©1999
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Delivering results in qualitative market research / Geraldine Lillis. by Series: Qualitative market research ; 7.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, 2002
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Developing brands with qualitative market research / Jon Chandler and Mike Owen. by Series: Qualitative market research ; 5.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, 2002
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Developing advertising with qualitative market research / Judith Wardle. by Series: Qualitative market research ; 6.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, 2002
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Interviewing groups and individuals in qualitative market research / Joanna Chrzanowska. by Series: Qualitative market research ; 2.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, ©2002
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The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, ©2006
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Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 5 / Gordon C. Bruner II. by
Edition: (Library version).
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Fort Worth, Texas : GCBII Productions, LLC, [2009]Copyright date: ©2009
Other title:
  • Compilation of multi-item measures for consumer behavior & advertising research
  • Compilation of multi-item measures for consumer behavior and advertising research
Online resources:
Availability: Items available for loan: OPJGU Sonepat- Campus (1).
Place hold Add to cart
Market research handbook. by Series: ESOMAR world research publication
Edition: 5th ed. / edited by Mario van Hamersveld, Cees de Bont.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons, ©2007
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