The marketing research guide / Robert E. Stevens [and others].

Contributor(s):

Stevens, Robert E, 1942-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781136422126
1136422129
9780203050453
0203050452
9781136422195
1136422196
9781136422263
1136422269
1283709678
9781283709675
0789024160
9780789024169

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Marketing research guide.DDC classification:

658.8/3 22

LOC classification:

HF5415.2 .M35585 2006eb

Other classification:

85.40

Online resources:

Click here to access online

Contents:

Introduction to marketing research -- Research designs for management decisions -- Experimentation -- Measurement -- Introduction to data collection -- Designing the data-gathering instrument -- Fielding the data-gathering instrument -- Sampling methods and sample size -- Analyzing and interpreting data for decisions -- Advanced data analysis -- The research report -- Industrial and international market research -- Mail surveys -- Concept/product testing.

Action note:

digitized 2011 HathiTrust Digital Library committed to preserve

Summary: Get the tools you need for effective market research?including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Gui.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL

Print version record.

Get the tools you need for effective market research?including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Gui.

English.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide

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