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			The trend forecaster's handbook / Martin Raymond. by Raymond, Martin Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London : Laurence King Pub., 2010 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia. by Woodside, Arch G [author.] Sood, Suresh C [author.] Series: Advances in culture, tourism and hospitality research ; Volume 11. Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bingley, UK : Emerald Group Publishing Limited, 2016Copyright date: ©2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Food markets : consumer perceptions, government regulations and health impacts / Peggy Vaughn, editor. by Vaughn, Peggy [editor.] Series: Marketing and operations management research \| Food science and technology Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Nova Publishers, [2016] Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Brand Islam : the marketing and commodification of piety / Faegheh Shirazi. by Shirazi, Faegheh, 1952- [author.] Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Austin : University of Texas Press, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Business cycles : external/internal causes, economic implications and consumer misconceptions / editor, Kathryn Mitchell. by Mitchell, Kathryn (Economist) [editor.] Series: Economic issues, problems and perspectives series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hauppauge, N.Y. : Nova Science Publishers, Inc., [2017] Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Konsumenci seniorzy wobec innowacji produktowych / Tomasz Olejniczak. by Olejniczak, Tomasz [author.] Material type: Text; Format: available online ; Literary form: Not fiction Language: Polish Summary language: English Publisher: Poznań : Wydawnictwo UEP, 2019 Other title: Senior consumers towards product innovations Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Consumer boycotts : effecting change through the marketplace and the media / Monroe Friedman. by Friedman, Monroe Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : Routledge, 1999 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. by Williams, Jerome D, 1947- Lee, Wei-Na, 1957- Haugtvedt, Curtis P, 1958- Series: Advertising and consumer psychology Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Mahwah, N.J. : Lawrence Erlbaum, 2004 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The consumer society / edited by Neva R. Goodwin, Frank Ackerman, and David Kiron. by Goodwin, Neva R Ackerman, Frank Kiron, David Series: Frontier issues in economic thought ; v. 2. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Washington, D.C. : Island Press, ©1997 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Boom : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill. by Brown, Mary, 1959- Orsborn, Carol Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : American Management Association, ©2006 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Patients, consumers and civil society / edited by Susan M. Chambre, Melinda Goldner. by Chambré, Susan Maizel Goldner, Melinda Series: Advances in medical sociology ; v. 10. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley : Emerald JAI, 2008 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Acknowledging consumption : a review of new studies / edited by Daniel Miller. by Miller, Daniel, 1954- Series: Material cultures Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London ; New York : Routledge, 1995 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Resisting McDonaldization / edited by Barry Smart. by Smart, Barry Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London ; Thousand Oaks : Sage, 1999 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Consumption and identity at work / Paul du Gay. by Du Gay, Paul Material type: Text; Format: available online ; Literary form: Not fiction Publication details: London ; Thousand Oaks, Calif. : SAGE Publications, 1996 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Critics, ratings, and society : the sociology of reviews / Grant Blank. by Blank, Grant Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Lanham : Rowman & Littlefield, ©2007 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by Tellis, Gerard J, 1950- Series: Marketing for a new century Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, ©2004 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Longing, belonging, and the making of Jewish consumer culture / edited by Gideon Reuveni and Nils Roemer. by Reuveni, Gideon Roemer, Nils H Series: IJS studies in Judaica ; v. 11. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Leiden ; Boston : Brill, 2010 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)