Brand breakout how emerging market brands will go global
Material type: TextPublication details: New York Palgrave Macmillan 2015Description: xx, 256 p. illustrations 24 cmISBN:- 9781137467591
- 23 658.827 KU-B
- MLCM 2018/42041 (H)
Item type | Home library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
OPJGU Sonepat- Campus | General Books | Main Library | 658.827 KU-B (Browse shelf(Opens below)) | Available | 138348 |
Originally published: 2013.
"Anyone with more than a passing interest in how global brands develop should take note"--Cover.
Minimal Level Cataloging Plus. DLC
Includes bibliographical references and index.
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