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Brand breakout how emerging market brands will go global

Kumar, Nirmalya Steenkamp, Jan-Benedict E M

Brand breakout how emerging market brands will go global - New York Palgrave Macmillan 2015 - xx, 256 p. illustrations 24 cm.

Originally published: 2013. "Anyone with more than a passing interest in how global brands develop should take note"--Cover. Minimal Level Cataloging Plus.

Includes bibliographical references and index.

ISBN: 9781137467591

LCCN: 2015430015

Subjects--Topical Terms:
Branding (Marketing)
Brand name products.
Branding (Marketing)--Developing countries.
Brand name products--Developing countries.

LC Class. No.: MLCM 2018/42041 (H)

Dewey Class. No.: 658.827 / KU-B

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