Cultures of commodity branding / Andrew Bevan, David Wengrow, editors.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 1598747029
- 9781598747027
- 1598745417
- 9781598745412
- Material culture -- History
- Manufactures -- History
- Marks of origin -- History
- Trademarks -- History
- Branding (Marketing) -- History
- Culture matérielle -- Histoire
- Produits manufacturés -- Histoire
- Marques de commerce -- Histoire
- Stratégie de marque -- Histoire
- POLITICAL SCIENCE -- Public Policy -- Cultural Policy
- SOCIAL SCIENCE -- Anthropology -- Cultural
- SOCIAL SCIENCE -- Popular Culture
- Branding (Marketing)
- Manufactures
- Marks of origin
- Material culture
- Trademarks
- 306.4/609 22
- GN430 .C856 2010eb
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Print version record.
Includes bibliographical references and index.
Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
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