Cultures of commodity branding /
Cultures of commodity branding /
Andrew Bevan, David Wengrow, editors.
- Walnut Creek, CA : Left Coast Press, ©2010.
- 1 online resource (267 pages) : illustrations
- Publications of the Institute of Archaeology, University College London .
- Publications of the Institute of Archaeology, University College London. .
Includes bibliographical references and index.
Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
1598747029 (electronic bk.) 9781598747027 (electronic bk.) 1598745417 9781598745412
GBB0A2603 bnb
015635929 Uk
Material culture--History.
Manufactures--History.
Marks of origin--History.
Trademarks--History.
Branding (Marketing)--History.
Culture matérielle--Histoire.
Produits manufacturés--Histoire.
Marques de commerce--Histoire.
Stratégie de marque--Histoire.
POLITICAL SCIENCE--Public Policy--Cultural Policy.
SOCIAL SCIENCE--Anthropology--Cultural.
SOCIAL SCIENCE--Popular Culture.
Branding (Marketing)
Manufactures.
Marks of origin.
Material culture.
Trademarks.
Electronic book.
Electronic books.
History.
GN430 / .C856 2010eb
306.4/609
Includes bibliographical references and index.
Introduction : commodity branding in archaeological and anthropological perspectives / David Wengrow -- Making and marking relationships : Bronze Age brandings and Mediterranean commodities / Andrew Bevan -- The work of an Istanbulite imitasyoncu / Magdalena Crăciun -- The attribution of authenticity to "real" and "fake" branded commodities in Brazil and China / Rosana Pinheiro-Machado -- The real one : western brands and competing notions of authenticity in socialist Hungary / Ferenc Hammer -- Royal branding and the techniques of the body, the self, and power in west Cameroon / Jean-Pierre Warnier -- Commodities, brands, and village economies in the classic Maya lowlands / Jason Yaeger -- Lincoln Green and real Dutch Java prints : cloth selvedges as brands in international trade / Gracia Clark -- Of marks, prints, pots and becherovka : freemasons branding in early modern Europe? / Marcos Martinón-Torres -- The second-hand brand : liquid assets and borrowed goods / Alison J. Clarke.
The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.
1598747029 (electronic bk.) 9781598747027 (electronic bk.) 1598745417 9781598745412
GBB0A2603 bnb
015635929 Uk
Material culture--History.
Manufactures--History.
Marks of origin--History.
Trademarks--History.
Branding (Marketing)--History.
Culture matérielle--Histoire.
Produits manufacturés--Histoire.
Marques de commerce--Histoire.
Stratégie de marque--Histoire.
POLITICAL SCIENCE--Public Policy--Cultural Policy.
SOCIAL SCIENCE--Anthropology--Cultural.
SOCIAL SCIENCE--Popular Culture.
Branding (Marketing)
Manufactures.
Marks of origin.
Material culture.
Trademarks.
Electronic book.
Electronic books.
History.
GN430 / .C856 2010eb
306.4/609