Cases in marketing / edited by Hanne Hartvig Larsen.

Contributor(s):

Larsen, Hanne Hartvig, 1945-

Material type: Text

TextSeries: European management seriesPublication details: London ; Thousand Oaks, Calif. : Sage Publications, 1997.Description: 1 online resource (xi, 205 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780857026224
0857026224
9781446280065
1446280063

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Cases in marketing.DDC classification:

380.1 22

LOC classification:

HF5415.12.E8 C37 1997eb

Other classification:

85.40

Online resources:

Click here to access online

Contents:

Introduction / Hanne Hartvig Larsen -- Illy in Germany : Renewal of Distribution Agreements / Pamela Adams -- Norsk Hydro Fertilizers in the United States : Entering a Highly Competitive Market / Bjarne Bakka -- MediaMarkt : The Price-Active Market Entry into Switzerland / Christian Belz, Thomas Rudolph and Hermann Schindler -- Mobile Telephone Network Operators : Adapting to Rapid Changes in the Market / Per Andersson, Staffan Hulten and Bengt G. Mollery -- WILO GmbH : Dealing with a Subsidiary in Crisis / Axel Faix, Susanne Schwamborn-Epple and Richard Kohler -- Collective de l'Or : Evaluating an Advertising Campaign / Bernard Dubois -- Honeywell in St. Petersburg : Establishing a Strategy for an Undefined Market / Jean-Jacques Lambin and Inge Vanfraechem -- International Tourism Marketing : A Multifactor Portfolio Model / Josef A. Mazanec -- Guardian Properties : The Management of a Local and an International Shopping Centre / Celia Phillips -- Godiva Europe : The Standardization Versus Customization Dilemma / Jean-Jacques Lambin -- Saatchi & Saatchi Worldwide : Does a Global Marketing Concept Make Sense? / Ron J H Meyer and Ad Th. Pruyn.

Action note:

digitized 2011 HathiTrust Digital Library committed to preserve

Summary: These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.

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Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references.

Print version record.

These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

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Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL

Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL

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