Cases in marketing /
Cases in marketing /
edited by Hanne Hartvig Larsen.
- London ; Thousand Oaks, Calif. : Sage Publications, 1997.
- 1 online resource (xi, 205 pages) : illustrations
-
- European management series .
- European management series. .
Includes bibliographical references.
Introduction / Hanne Hartvig Larsen -- Illy in Germany : Renewal of Distribution Agreements / Pamela Adams -- Norsk Hydro Fertilizers in the United States : Entering a Highly Competitive Market / Bjarne Bakka -- MediaMarkt : The Price-Active Market Entry into Switzerland / Christian Belz, Thomas Rudolph and Hermann Schindler -- Mobile Telephone Network Operators : Adapting to Rapid Changes in the Market / Per Andersson, Staffan Hulten and Bengt G. Mollery -- WILO GmbH : Dealing with a Subsidiary in Crisis / Axel Faix, Susanne Schwamborn-Epple and Richard Kohler -- Collective de l'Or : Evaluating an Advertising Campaign / Bernard Dubois -- Honeywell in St. Petersburg : Establishing a Strategy for an Undefined Market / Jean-Jacques Lambin and Inge Vanfraechem -- International Tourism Marketing : A Multifactor Portfolio Model / Josef A. Mazanec -- Guardian Properties : The Management of a Local and an International Shopping Centre / Celia Phillips -- Godiva Europe : The Standardization Versus Customization Dilemma / Jean-Jacques Lambin -- Saatchi & Saatchi Worldwide : Does a Global Marketing Concept Make Sense? / Ron J H Meyer and Ad Th. Pruyn.
Use copy Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time;
These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.
Electronic reproduction.
[Place of publication not identified] :
HathiTrust Digital Library,
2011.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
http://purl.oclc.org/DLF/benchrepro0212
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
9780857026224 (electronic bk.) 0857026224 (electronic bk.) 9781446280065 (ebook) 1446280063 (ebook) (pbk.) (pbk.)
9780857026224 Ingram Content Group
GBB6H3297 bnb
017550827 Uk
Marketing--Europe--Case studies.
Marketing--Management--Europe--Case studies.
Marketing--Europe--Études de cas.
Marketing--Gestion--Europe--Études de cas.
BUSINESS & ECONOMICS--Commerce.
Marketing.
Marketing--Management.
Marketing.
Marketing--Cas, Études de.
Europe.
Electronic books.
Electronic books.
Case studies.
Case studies.
Études de cas.
HF5415.12.E8 / C37 1997eb
380.1
Includes bibliographical references.
Introduction / Hanne Hartvig Larsen -- Illy in Germany : Renewal of Distribution Agreements / Pamela Adams -- Norsk Hydro Fertilizers in the United States : Entering a Highly Competitive Market / Bjarne Bakka -- MediaMarkt : The Price-Active Market Entry into Switzerland / Christian Belz, Thomas Rudolph and Hermann Schindler -- Mobile Telephone Network Operators : Adapting to Rapid Changes in the Market / Per Andersson, Staffan Hulten and Bengt G. Mollery -- WILO GmbH : Dealing with a Subsidiary in Crisis / Axel Faix, Susanne Schwamborn-Epple and Richard Kohler -- Collective de l'Or : Evaluating an Advertising Campaign / Bernard Dubois -- Honeywell in St. Petersburg : Establishing a Strategy for an Undefined Market / Jean-Jacques Lambin and Inge Vanfraechem -- International Tourism Marketing : A Multifactor Portfolio Model / Josef A. Mazanec -- Guardian Properties : The Management of a Local and an International Shopping Centre / Celia Phillips -- Godiva Europe : The Standardization Versus Customization Dilemma / Jean-Jacques Lambin -- Saatchi & Saatchi Worldwide : Does a Global Marketing Concept Make Sense? / Ron J H Meyer and Ad Th. Pruyn.
Use copy Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time;
These cases highlight marketing issues in contexts characterised by diversity of markets, competitors and consumers. Some draw on students' ability to think about broad strategic issues, others on their analytical skills in dealing with tactical issues.
Electronic reproduction.
[Place of publication not identified] :
HathiTrust Digital Library,
2011.
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
http://purl.oclc.org/DLF/benchrepro0212
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
9780857026224 (electronic bk.) 0857026224 (electronic bk.) 9781446280065 (ebook) 1446280063 (ebook) (pbk.) (pbk.)
9780857026224 Ingram Content Group
GBB6H3297 bnb
017550827 Uk
Marketing--Europe--Case studies.
Marketing--Management--Europe--Case studies.
Marketing--Europe--Études de cas.
Marketing--Gestion--Europe--Études de cas.
BUSINESS & ECONOMICS--Commerce.
Marketing.
Marketing--Management.
Marketing.
Marketing--Cas, Études de.
Europe.
Electronic books.
Electronic books.
Case studies.
Case studies.
Études de cas.
HF5415.12.E8 / C37 1997eb
380.1