The contrarian effect : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall.

By:

Port, Michael, 1970-

Contributor(s):

Marshall, Elizabeth, 1975-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780470399354
047039935X
9780470435236
0470435232
9786612367892
661236789X

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Contrarian effect.DDC classification:

658.8/02 22

LOC classification:

HF5438.25 .P673 2008eb

Online resources:

Click here to access online

Contents:

From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.

Summary: Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 151-153) and index.

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.