The contrarian effect : (Record no. 2925698)

MARC details
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050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.25
Item number .P673 2008eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 094000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
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082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Port, Michael,
Dates associated with a name 1970-
9 (RLIN) 226245
245 14 - TITLE STATEMENT
Title The contrarian effect :
Remainder of title why it pays (big) to take typical sales advice and do the opposite /
Statement of responsibility, etc Michael Port and Elizabeth Marshall.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc ©2008.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (x, 165 pages)
336 ## -
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504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 151-153) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
520 ## - SUMMARY, ETC.
Summary, etc Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite . Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
588 0# -
-- Print version record.
546 ## - LANGUAGE NOTE
Language note English.
590 ## - LOCAL NOTE (RLIN)
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Provenance (VM) [OBSOLETE] EBSCO eBook Subscription Academic Collection - Worldwide
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Selling.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
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Topical term or geographic name as entry element Vente.
9 (RLIN) 895400
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Topical term or geographic name as entry element Ventes
General subdivision Gestion.
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Topical term or geographic name as entry element Marketing.
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Topical term or geographic name as entry element selling.
Source of heading or term aat
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Topical term or geographic name as entry element marketing.
Source of heading or term aat
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Green Business.
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Topical term or geographic name as entry element Marketing.
Source of heading or term fast
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Topical term or geographic name as entry element Sales management.
Source of heading or term fast
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Topical term or geographic name as entry element Selling.
Source of heading or term fast
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Genre/form data or focus term Electronic books.
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Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Marshall, Elizabeth,
Dates associated with a name 1975-
9 (RLIN) 226246
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Port, Michael, 1970-
Title Contrarian effect.
Place, publisher, and date of publication Hoboken, N.J. : John Wiley & Sons, ©2008
Record control number (DLC) 2008014657
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=244382">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=244382</a>
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Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
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