Locating cultural change : theory, method, process / edited by Partha Pratim Basu and Ipshita Chanda.

Contributor(s):

Material type: Text

TextPublication details: New Delhi ; Thousand Oaks : SAGE Publications, 2011.Description: 1 online resource (vi, 279 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9788132107637
8132107632
1283235366
9781283235365
9786613235367
6613235369

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Locating cultural change.DDC classification:

306.0954 22

LOC classification:

HN683.5 .L625 2011eb

Online resources:

Click here to access online

Contents:

Introduction : locating cultural change : process and method -- Jassi Jaisi Koi Nahin and makeover of Indian soaps / Abhijit Roy -- Foreign babies/Indian make : outsourcing reproduction in the age of globalization / Modhumita Roy -- Nationalism, television and Indian cricket in global mediascape : where has the local gone? / Manas Ghosh -- Bollywood and the Mumbai underworld : reading Satya in retrospect / Rajdeep Roy -- Translating India today : local cultures, global ambitions and colonial hangovers / Sayantan Dasgupta -- Kya Hum Pehle Kabhi Yahan Aye Hai : returning to look at the "Indian" in Indian cinema through Farah Khan's Om Shanti Om / Ipshita Chanda -- Minority rights in India : a view from the regional press / Partha Pratim Basu -- Medical advertisement : an embodiment of culture / Dalia Chakraborty -- Just for fun : changing notions of social forms of leisure / Nilanjana Gupta and Devlina Gopalan.

Summary: Locating Cultural Change: Theory, Method, Process is concerned with defining the local through case studies of specific cultural processes. The thrust is on the institutionalization of 'local' concerns where the 'local' is the site of ideas and issues, and how these in turn influence us. The central premise of this collection is that in order to understand the common man's perspective, one has to demystify cultural processes. The book seeks to capture the vibrancy of cultural processes through a wide range of things that are a part of daily life spanning Hindi films, vernacular press.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Print version record.

Locating Cultural Change: Theory, Method, Process is concerned with defining the local through case studies of specific cultural processes. The thrust is on the institutionalization of 'local' concerns where the 'local' is the site of ideas and issues, and how these in turn influence us. The central premise of this collection is that in order to understand the common man's perspective, one has to demystify cultural processes. The book seeks to capture the vibrancy of cultural processes through a wide range of things that are a part of daily life spanning Hindi films, vernacular press.

English.

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