Changing the channel : 12 easy ways to make millions for your business / Michael Masterson, MaryEllen Tribby.

By:

Masterson, Michael

Contributor(s):

Tribby, MaryEllen

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780470425640
0470425644
128193917X
9781281939173
6611939172
9786611939175

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Changing the channel.DDC classification:

658.8 22

LOC classification:

HF5415.13 .M3657 2009eb

Other classification:

85.40

Online resources:

Click here to access online

Contents:

Changing the Channel: 12 Easy Ways to Make Millions for Your Business; Contents; Foreword; Acknowledgments; Introduction: Shopping for Homes Shopping for Homes; Chapter 1: Marketing in the Twenty-First Century Marketing in the Twenty-First Century; Chapter 2: "DRM" "DRM" and "MCM"; Chapter 3: Direct-Response Online Marketing Direct-Response Online Marketing; Chapter 4: Social Media; Chapter 5: Search Engine Marketing Search Engine Marketing; Chapter 6: Teleconferences; Chapter 7: Direct Mail; Chapter 8: Direct Print; Chapter 9: Direct-Response Television Direct-Response Television.

Summary: An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel mar.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 269-271) and index.

Print version record.

An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel mar.

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