MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04907cam a2200889Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn301810128 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220712235605.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090205s2009 nju ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
N$T |
| Modifying agency |
OCLCQ |
| -- |
TEFOD |
| -- |
CDX |
| -- |
IDEBK |
| -- |
E7B |
| -- |
OCLCQ |
| -- |
B24X7 |
| -- |
OCLCQ |
| -- |
REDDC |
| -- |
OCLCQ |
| -- |
YDXCP |
| -- |
OCLCF |
| -- |
NLGGC |
| -- |
EBLCP |
| -- |
MHW |
| -- |
DEBSZ |
| -- |
UKDOC |
| -- |
TEFOD |
| -- |
OCLCQ |
| -- |
AZK |
| -- |
AGLDB |
| -- |
OCLCQ |
| -- |
MERUC |
| -- |
OCLCQ |
| -- |
VTS |
| -- |
COO |
| -- |
OCLCQ |
| -- |
STF |
| -- |
M8D |
| -- |
OCLCQ |
| -- |
EYM |
| -- |
INARC |
| -- |
OCLCO |
| 019 ## - |
|---|
| -- |
316829890 |
| -- |
476208947 |
| -- |
499069372 |
| -- |
646851246 |
| -- |
815753008 |
| -- |
961617735 |
| -- |
962600796 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470425640 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470425644 |
| Qualifying information |
(electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
128193917X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781281939173 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
6611939172 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786611939175 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
0470375027 |
| Qualifying information |
(Cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780470375020 |
| Qualifying information |
(cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780470538807 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000048788786 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000051354412 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
CDX |
| System control number |
9529539 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBBG |
| System control number |
BV042962270 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
396218784 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
422041513 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
GBVCP |
| System control number |
802771602 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)301810128 |
| Canceled/invalid control number |
(OCoLC)316829890 |
| -- |
(OCoLC)476208947 |
| -- |
(OCoLC)499069372 |
| -- |
(OCoLC)646851246 |
| -- |
(OCoLC)815753008 |
| -- |
(OCoLC)961617735 |
| -- |
(OCoLC)962600796 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
103354E0-3331-4D78-B22B-F7587B59CC92 |
| Source of stock number/acquisition |
OverDrive, Inc. |
| Note |
http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M3657 2009eb |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
043000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Subject category code subdivision |
078000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
bicssc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
85.40 |
| Source of number |
bcl |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Masterson, Michael. |
| 9 (RLIN) |
519316 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Changing the channel : |
| Remainder of title |
12 easy ways to make millions for your business / |
| Statement of responsibility, etc |
Michael Masterson, MaryEllen Tribby. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
©2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xiv, 285 pages) |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Agora Series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 269-271) and index. |
| 588 0# - |
|---|
| -- |
Print version record. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Changing the Channel: 12 Easy Ways to Make Millions for Your Business; Contents; Foreword; Acknowledgments; Introduction: Shopping for Homes Shopping for Homes; Chapter 1: Marketing in the Twenty-First Century Marketing in the Twenty-First Century; Chapter 2: "DRM" "DRM" and "MCM"; Chapter 3: Direct-Response Online Marketing Direct-Response Online Marketing; Chapter 4: Social Media; Chapter 5: Search Engine Marketing Search Engine Marketing; Chapter 6: Teleconferences; Chapter 7: Direct Mail; Chapter 8: Direct Print; Chapter 9: Direct-Response Television Direct-Response Television. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel mar. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
eBooks on EBSCOhost |
| Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing channels. |
| 9 (RLIN) |
13052 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Gestion. |
| 9 (RLIN) |
930820 |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Circuits de distribution. |
| 9 (RLIN) |
1133315 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Marketing |
| -- |
General. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
869425 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Distribution. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
869424 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing channels. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010265 |
| 9 (RLIN) |
13052 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010209 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tribby, MaryEllen. |
| 9 (RLIN) |
1423743 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Masterson, Michael. |
| Title |
Changing the channel. |
| Place, publisher, and date of publication |
Hoboken, N.J. : John Wiley & Sons, ©2009 |
| International Standard Book Number |
9780470375020 |
| -- |
0470375027 |
| Record control number |
(DLC) 2008032171 |
| -- |
(OCoLC)226361777 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Agora Series. |
| 9 (RLIN) |
1423744 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=258606">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=258606</a> |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
2918692 |
| 938 ## - |
|---|
| -- |
ProQuest MyiLibrary Digital eBook Collection |
| -- |
IDEB |
| -- |
193917 |
| 938 ## - |
|---|
| -- |
EBSCOhost |
| -- |
EBSC |
| -- |
258606 |
| 938 ## - |
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| -- |
ebrary |
| -- |
EBRY |
| -- |
ebr10346109 |
| 938 ## - |
|---|
| -- |
EBL - Ebook Library |
| -- |
EBLB |
| -- |
EBL380549 |
| 938 ## - |
|---|
| -- |
Coutts Information Services |
| -- |
COUT |
| -- |
9529539 |
| 938 ## - |
|---|
| -- |
Books 24x7 |
| -- |
B247 |
| -- |
bkb00029695 |
| 938 ## - |
|---|
| -- |
123Library |
| -- |
123L |
| -- |
8432 |
| 938 ## - |
|---|
| -- |
Internet Archive |
| -- |
INAR |
| -- |
changingchannel10000mast |
| 994 ## - |
|---|
| -- |
92 |
| -- |
INOPJ |
