Changing the channel : 12 easy ways to make millions for your business / Michael Masterson, MaryEllen Tribby.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9780470425640
- 0470425644
- 128193917X
- 9781281939173
- 6611939172
- 9786611939175
- 658.8 22
- HF5415.13 .M3657 2009eb
- 85.40
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 269-271) and index.
Print version record.
Changing the Channel: 12 Easy Ways to Make Millions for Your Business; Contents; Foreword; Acknowledgments; Introduction: Shopping for Homes Shopping for Homes; Chapter 1: Marketing in the Twenty-First Century Marketing in the Twenty-First Century; Chapter 2: "DRM" "DRM" and "MCM"; Chapter 3: Direct-Response Online Marketing Direct-Response Online Marketing; Chapter 4: Social Media; Chapter 5: Search Engine Marketing Search Engine Marketing; Chapter 6: Teleconferences; Chapter 7: Direct Mail; Chapter 8: Direct Print; Chapter 9: Direct-Response Television Direct-Response Television.
An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel mar.
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