Generating buy-in : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.

By:

Walton, Mark S, 1950-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

0814427669
9780814427668
9781621983507
1621983501

Subject(s): Genre/Form:

Additional physical formats: Print version:: Generating buy-in.DDC classification:

658.4/5 22

LOC classification:

HD30.3 .W35 2004eb

Other classification:

C933
85.08

Online resources:

Click here to access online

Contents:

Part I. Understanding the language of buy-in -- What triggers buy-in? -- Every leader tells a story -- How strategic stories will get you twenty-first century buy-in -- Part II. Speaking the language of buy-in -- Framework for buy-in -- Developing your strategic story -- Rule of three -- When the going gets tough, the smart get buy-in -- Charisma quotient -- Best evidence -- Part III. Putting the language to work -- Using the tools of buy-in -- Now it's your turn -- Questions executives ask.

Review: "Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to.Summary: Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--Jacket.

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Print version record.

"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to.

Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--Jacket.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide

There are no comments on this title.

to post a comment.