Generating buy-in : mastering the language of leadership /
Walton, Mark S., 1950-
Generating buy-in : mastering the language of leadership / Mark S. Walton ; foreword by William Ury. - New York : American Management Association, ©2004. - 1 online resource (xviii, 108 pages)
Includes bibliographical references and index.
What triggers buy-in? -- Every leader tells a story -- How strategic stories will get you twenty-first century buy-in -- Framework for buy-in -- Developing your strategic story -- Rule of three -- When the going gets tough, the smart get buy-in -- Charisma quotient -- Best evidence -- Using the tools of buy-in -- Now it's your turn -- Questions executives ask. Part I. Understanding the language of buy-in -- Part II. Speaking the language of buy-in -- Part III. Putting the language to work --
"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to. Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--Jacket.
0814427669 (electronic bk.) 9780814427668 (electronic bk.) 9781621983507 (electronic bk.) 1621983501 (electronic bk.) (print) (print)
Communication in management.
Leadership.
Persuasion (Psychology)
Leadership
Communication en gestion.
Leadership.
BUSINESS & ECONOMICS--Business Communication--General.
Leadership.
Persuasion (Psychology)
Communication in management.
Communication in management.
Leadership.
Persuasion (Psychology)
Communicatie.
Bedrijfsovernames.
Leiderschap.
Electronic books.
Electronic books.
HD30.3 / .W35 2004eb
658.4/5
Generating buy-in : mastering the language of leadership / Mark S. Walton ; foreword by William Ury. - New York : American Management Association, ©2004. - 1 online resource (xviii, 108 pages)
Includes bibliographical references and index.
What triggers buy-in? -- Every leader tells a story -- How strategic stories will get you twenty-first century buy-in -- Framework for buy-in -- Developing your strategic story -- Rule of three -- When the going gets tough, the smart get buy-in -- Charisma quotient -- Best evidence -- Using the tools of buy-in -- Now it's your turn -- Questions executives ask. Part I. Understanding the language of buy-in -- Part II. Speaking the language of buy-in -- Part III. Putting the language to work --
"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to. Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--Jacket.
0814427669 (electronic bk.) 9780814427668 (electronic bk.) 9781621983507 (electronic bk.) 1621983501 (electronic bk.) (print) (print)
Communication in management.
Leadership.
Persuasion (Psychology)
Leadership
Communication en gestion.
Leadership.
BUSINESS & ECONOMICS--Business Communication--General.
Leadership.
Persuasion (Psychology)
Communication in management.
Communication in management.
Leadership.
Persuasion (Psychology)
Communicatie.
Bedrijfsovernames.
Leiderschap.
Electronic books.
Electronic books.
HD30.3 / .W35 2004eb
658.4/5