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			Brand management and marketing of luxury goods / Lucie Scholz. by Scholz, Lucie [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Kapferer on luxury : how luxury brands can grow yet remain rare / Jean-Noël Kapferer. by Kapferer, Jean-Noël [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The growth director's secret : why businesses struggle to grow - and what can you do to change it / Andrew Brent. by Brent, Andrew (Marketing consultant) [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London : Bloomsbury, 2017 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Lean product management : successful products from fuzzy business ideas / Mangalam Nandakumar. by Nandakumar, Mangalam [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Birmingham, UK : Packt Publishing, 2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Die Entschlsselung von einfachheit : ursachen und Merkmale einfacher Produkte / Fabian Pilz. by Pilz, Fabian [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Hamburg, Germany : Diplomica Verlag GmbH, 2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Beyond Product by Soley, Jill Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Morgan James Publishing, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Case studies on marketing in the Indian context / by Kisholoy Roy. by Roy, Kisholoy [author.] Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New Delhi : Trinity Press, 2016 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Overview of product portfolio management / Matthais Paletta. by Paletta, Matthias [author.] Edition: 1. Auflage. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Göttingen : Cuvillier Verlag, 2019 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Innovative Business Management Using TRIZ [electronic resource] : TRIZ for Non-Manufacturing Professionals. by Kaushik, Sunil Kumar V Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Milwaukee, WI : Quality Press, 2018 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			No cover image available Brand management : text and cases / U.C. Mathur. by Mathur, U. C, 1938- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Bengaluru : Trinity Press, an imprint of Laxmi Publications Pvt. Ltd., 2021 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Defending the brand : aggressive strategies for protecting your brand in the online arena / Brian H. Murray. by Murray, Brian H, 1968- Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : American Management Association, ©2004 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by Mathieson, Rick American Management Association Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : AMACOM, ©2005 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			New product development : from initial idea to product management / Marc A. Annacchino. by Annacchino, Marc A Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The pursuit of new product development : the business development process / Marc A. Annacchino. by Annacchino, Marc A Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Butterworth-Heinemann, ©2007 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Developing practical wireless applications / Dean A. Gratton. by Gratton, Dean A Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier Digital Press, ©2007 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Expert product management : advanced techniques, tips & strategies for product management & product marketing / by Brian Lawley. by Lawley, Brian Series: Business professional collection Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Cupertino, CA : HappyAbout.info, 2007 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Something really new : three simple steps to creating truly innovative products / Denis J. Hauptly. by Hauptly, Denis J Material type: Text; Format: available online ; Literary form: Not fiction Publication details: New York : AMACOM, ©2008 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Overcoming inventoritis : the silent killer of innovation / Peter Paul Roosen and Tatsuya Nakagawa. by Roosen, Peter Paul Nakagawa, Tatsuya Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Cupertino, CA : HappyAbout.info, ©2008 Other title: Guide for manufacturing and technology organizations Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			Expert product management toolkit bundle : advanced techniques, tips, strategies, templates and training for product management & product marketing / by Brian Lawley. by Lawley, Brian HappyAbout.info Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Adult; Publication details: Cupertino, Calif. : HappyAbout.info, ©2008 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)
			The phenomenal product manager / by Brian Lawley. by Lawley, Brian Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Cupertino, CA : HappyAbout.info, ©2009 Online resources: Click here to access online Availability: Items available for loan: OPJGU Sonepat- Campus (1). Place hold Add to cart (remove)