Brand management : text and cases / U.C. Mathur.

By: Material type: TextTextPublisher: Bengaluru : Trinity Press, an imprint of Laxmi Publications Pvt. Ltd., 2021Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: DDC classification:
  • 658.5 23
LOC classification:
  • HF5415.15
Online resources:
Item type:
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Electronic-Books Electronic-Books OPJGU Sonepat- Campus E-Books EBSCO Available

Includes index.

Online resource ; title from PDF title page (EBSCO, viewed March 3, 2022).

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