Rhetoric of soft power public diplomacy in global contexts

By:

Hayden, Craig, 1972-

Material type: Text

TextSeries: Lexington studies in political communicationPublication details: Lanham Lexington 2012Description: vii,300p. 24 cmISBN:

9780739142592

Subject(s):

DDC classification:

327.2 22 HA-R

LOC classification:

JZ1305 .H39 2012

Contents:

Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	327.2 HA-R (Browse shelf(Opens below))		Available		127702

Includes bibliographical references and index.

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