Rhetoric of soft power public diplomacy in global contexts
Hayden, Craig 1972-
Rhetoric of soft power public diplomacy in global contexts - Lanham Lexington 2012 - vii,300p. 24 cm. - Lexington studies in political communication . - Lexington studies in political communication. .
Includes bibliographical references and index.
Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.
9780739142592
2011036917
International relations.
Diplomacy.
Communication in politics.
JZ1305 / .H39 2012
327.2 / HA-R
Rhetoric of soft power public diplomacy in global contexts - Lanham Lexington 2012 - vii,300p. 24 cm. - Lexington studies in political communication . - Lexington studies in political communication. .
Includes bibliographical references and index.
Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.
9780739142592
2011036917
International relations.
Diplomacy.
Communication in politics.
JZ1305 / .H39 2012
327.2 / HA-R