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Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing

By:

GATE, Germany [edt]

Contributor(s):

GATE, Germany [oth]

Material type: Article

ArticleLanguage: German Publication details: Bielefeld W. Bertelsmann Verlag 20160727ISBN:

6004519w

Subject(s):

Online resources:

Summary: "The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books Open Access			Available

Open Access star Unrestricted online access

"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."

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Creative Commons https://creativecommons.org/licenses/by-sa/4.0/legalcode cc https://creativecommons.org/licenses/by-sa/4.0/legalcode

German

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