MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02134naaaa2200409uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
https://directory.doabooks.org/handle/20.500.12854/34861 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220714171751.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
6004519w |
| 024 7# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
10.3278/6004519w |
| Terms of availability |
doi |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
German |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
dc |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
GATE, Germany |
| Relator code |
edt |
| 9 (RLIN) |
1586148 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Bielefeld |
| Name of publisher, distributor, etc |
W. Bertelsmann Verlag |
| Date of publication, distribution, etc |
20160727 |
| 506 0# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Open Access |
| Source of term |
star |
| Standardized terminology for access restriction |
Unrestricted online access |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing." |
| 536 ## - FUNDING INFORMATION NOTE |
|---|
| Text of note |
Knowledge Unlatched |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
Creative Commons |
| -- |
https://creativecommons.org/licenses/by-sa/4.0/legalcode |
| -- |
cc |
| -- |
https://creativecommons.org/licenses/by-sa/4.0/legalcode |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
German |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Sociology |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Studierende |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Bitly |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Campus |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Customer-Relationship-Management |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Facebook |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Hochschulmarketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Mobile App |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Social media |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Suchmaschinenoptimierung |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Web-Seminar |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
GATE, Germany |
| Relator code |
oth |
| 9 (RLIN) |
1586148 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf">https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf</a> |
| -- |
0 |
| Public note |
DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf">https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf</a> |
| -- |
0 |
| Public note |
DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf">https://library.oapen.org/bitstream/20.500.12657/30946/1/640954.pdf</a> |
| -- |
0 |
| Public note |
DOAB: download the publication |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
www.oapen.org |
| Uniform Resource Identifier |
<a href="https://directory.doabooks.org/handle/20.500.12854/34861">https://directory.doabooks.org/handle/20.500.12854/34861</a> |
| -- |
0 |
| Public note |
DOAB: description of the publication |
