Communication skills for conservation professionals / Susan K. Jacobson.

Includes bibliographical references and index.

Ch. 1. Communications for Conservation -- Ch. 2. Influencing Public Attitudes and Behaviors -- Ch. 3. Designing a Public Communications Program -- Ch. 4. Researching Audiences Using Quantitative Approaches -- Ch. 5. Audience Research Using Qualitative Approaches -- Ch. 6. Communication Strategies and Actions -- Ch. 7. Communicating with Groups -- Ch. 8. Using Mass Media -- Ch. 9. Methods and Materials for Interpreting the Environment -- Ch. 10. Conservation through Education -- Ch. 11. Evaluating and Monitoring Program Success.

This second edition originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. "Communication Skills for Conservation Professionals" is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students more effectively communicate their knowledge and concern about the environment and meet greater professional and community success

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