Communication skills for conservation professionals /
Jacobson, Susan Kay.
Communication skills for conservation professionals / Susan K. Jacobson. - 2nd ed. - Washington, DC : Island Press, 2009. - 1 online resource (xiii, 461 pages) : illustrations
Includes bibliographical references and index.
Ch. 1. Communications for Conservation -- Ch. 2. Influencing Public Attitudes and Behaviors -- Ch. 3. Designing a Public Communications Program -- Ch. 4. Researching Audiences Using Quantitative Approaches -- Ch. 5. Audience Research Using Qualitative Approaches -- Ch. 6. Communication Strategies and Actions -- Ch. 7. Communicating with Groups -- Ch. 8. Using Mass Media -- Ch. 9. Methods and Materials for Interpreting the Environment -- Ch. 10. Conservation through Education -- Ch. 11. Evaluating and Monitoring Program Success.
This second edition originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. "Communication Skills for Conservation Professionals" is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students more effectively communicate their knowledge and concern about the environment and meet greater professional and community success
9781597269438 (electronic bk.) 1597269433 (electronic bk.)
MWT11443907
11443907 Midwest Tape, LLC http://www.midwesttapes.com
Communication in nature conservation.
Communication dans la conservation de la nature.
BUSINESS & ECONOMICS--Development--Sustainable Development.
NATURE--Environmental Conservation & Protection.
Communication in nature conservation.
Electronic books.
QH75 / .J335 2009eb
333.7201/4
Communication skills for conservation professionals / Susan K. Jacobson. - 2nd ed. - Washington, DC : Island Press, 2009. - 1 online resource (xiii, 461 pages) : illustrations
Includes bibliographical references and index.
Ch. 1. Communications for Conservation -- Ch. 2. Influencing Public Attitudes and Behaviors -- Ch. 3. Designing a Public Communications Program -- Ch. 4. Researching Audiences Using Quantitative Approaches -- Ch. 5. Audience Research Using Qualitative Approaches -- Ch. 6. Communication Strategies and Actions -- Ch. 7. Communicating with Groups -- Ch. 8. Using Mass Media -- Ch. 9. Methods and Materials for Interpreting the Environment -- Ch. 10. Conservation through Education -- Ch. 11. Evaluating and Monitoring Program Success.
This second edition originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. "Communication Skills for Conservation Professionals" is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students more effectively communicate their knowledge and concern about the environment and meet greater professional and community success
9781597269438 (electronic bk.) 1597269433 (electronic bk.)
MWT11443907
11443907 Midwest Tape, LLC http://www.midwesttapes.com
Communication in nature conservation.
Communication dans la conservation de la nature.
BUSINESS & ECONOMICS--Development--Sustainable Development.
NATURE--Environmental Conservation & Protection.
Communication in nature conservation.
Electronic books.
QH75 / .J335 2009eb
333.7201/4