Successful science communication : telling it like it is / edited by David J. Bennett, Richard C. Jennings.

Includes bibliographical references and index.

Foreword / Sir Walter Bodmer -- Authors' biographies -- Introduction: public engagement in an evolving science policy landscape / Richard A.L. Jones -- Part I. What it Helps to Know Beforehand: 1. Deficits and dialogues: science communication and the public understanding of science in the UK / Simon J. Lock; 2. Explaining the world: communicating science through the ages / James Hannam; 3. Science, truth, and ethics / Richard Jennings; 4. The public's view of science / George Gaskell, Sally Stares and Nicole Kronberger; 5. The common language of research / Tracey Brown; 6. Not 100% sure? The 'public' understanding of risk / John Adams; 7. The ethos of science vs. ethics of science communication: on deficit and surplus models of science-society interaction / Alfred Nordmann -- Part II. Policy Makers, the Media and Public Interest Organisations: 8. Research and public communication in EU policy and practice / Michel Claessens; 9. Tackling the climate communication challenge / Andrew C. Revkin; 10. Dealings with the media / Stephen White; 11. Dealings with the U.S. media / Chris Mooney; 12. Relations with public interest organisations: consumers / Sue Davies MBE; 13. Relations with public interest organisations: patients and families / Alastair Kent; 14. Relations with environmental organisations: a very personal story / Piet Schenkelaars -- Part III. What You Can Do and How To Do It: 15. Building relations with the various groups / David J. Bennett; 16. Finding the right words: how to shine in radio and television interviews / Peter Evans; 17. Nanotechnology and the media: front page or no story? / Richard Hayhurst; 18. The power of the podcast: the Naked Scientists' story / Chris Smith; 19. The social web in science communication / Hayley Birch; 20. Dealing with dilemmas and societal expectations: a company's response / Lise Kingo and Susanne Stormer; 21. Science festivals / Nicola Buckley and Sue Hordijenko; 22. Things to see and do: how scientific images work / Rikke Schmidt Kj'rgaard; 23. The triple helix: the undergraduate student-run face of science communication / James Shepherd; 24. Public understanding of research: the Open Research Laboratory at the Deutsches Museum / Paul Hix and Wolfgang M. Heckl; 25. 'Imagine': a communication project putting life sciences in the spotlight / Patricia Osseweijer and Tanja Klop -- Part IV. And Finally, Evaluating and Embedding Science Communication: 26. Evaluating success: how to find out what worked (and what didn't) / Laura Grant; 27. Effectively embedding science communication in academia: a second paradigm shift? / Maarten C.A. van der Sanden and Patricia Osseweijer.

"In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication"-- Provided by publisher

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English.

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