Successful science communication : telling it like it is /
Successful science communication : telling it like it is /
edited by David J. Bennett, Richard C. Jennings.
- Cambridge ; New York : Cambridge University Press, 2011.
- 1 online resource (xxix, 462 pages, [8] pages of color plates) : illustrations
Includes bibliographical references and index.
Foreword / Authors' biographies -- Introduction: public engagement in an evolving science policy landscape / What it Helps to Know Beforehand: Deficits and dialogues: science communication and the public understanding of science in the UK / Explaining the world: communicating science through the ages / The public's view of science / The common language of research / Not 100% sure? The 'public' understanding of risk / The ethos of science vs. ethics of science communication: on deficit and surplus models of science-society interaction / Policy Makers, the Media and Public Interest Organisations: Research and public communication in EU policy and practice / Tackling the climate communication challenge / Dealings with the media / Dealings with the U.S. media / Relations with public interest organisations: consumers / Relations with public interest organisations: patients and families / Relations with environmental organisations: a very personal story / What You Can Do and How To Do It: Building relations with the various groups / Finding the right words: how to shine in radio and television interviews / Nanotechnology and the media: front page or no story? / The power of the podcast: the Naked Scientists' story / The social web in science communication / Dealing with dilemmas and societal expectations: a company's response / Science festivals / Things to see and do: how scientific images work / The triple helix: the undergraduate student-run face of science communication / Public understanding of research: the Open Research Laboratory at the Deutsches Museum / 'Imagine': a communication project putting life sciences in the spotlight / And Finally, Evaluating and Embedding Science Communication: Evaluating success: how to find out what worked (and what didn't) / Effectively embedding science communication in academia: a second paradigm shift? / Sir Walter Bodmer -- Richard A.L. Jones -- Simon J. Lock; James Hannam; Richard Jennings; George Gaskell, Sally Stares and Nicole Kronberger; Tracey Brown; John Adams; Alfred Nordmann -- Michel Claessens; Andrew C. Revkin; Stephen White; Chris Mooney; Sue Davies MBE; Alastair Kent; Piet Schenkelaars -- David J. Bennett; Peter Evans; Richard Hayhurst; Chris Smith; Hayley Birch; Lise Kingo and Susanne Stormer; Nicola Buckley and Sue Hordijenko; Rikke Schmidt Kj'rgaard; James Shepherd; Paul Hix and Wolfgang M. Heckl; Patricia Osseweijer and Tanja Klop -- Laura Grant; Maarten C.A. van der Sanden and Patricia Osseweijer. Part I. 1. 2. 3. Science, truth, and ethics / 4. 5. 6. 7. Part II. 8. 9. 10. 11. 12. 13. 14. Part III. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. Part IV. 26. 27.
Access restricted to Ryerson students, faculty and staff.
"In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication"--
English.
9781139161367 (electronic bk.) 1139161369 (electronic bk.) 9780511760228 (electronic bk.) 0511760221 (electronic bk.) 9781139159319 1139159313 9781139157544 113915754X 1283341093 9781283341097 9786613341099 6613341096 1139160362 9781139160360 1139155792 9781139155793 9781139152846 (e-book) 113915284X
9786613341099
334109 MIL
Communication in science.
Information scientifique.
SCIENCE--Philosophy & Social Aspects.
Communication in science.
Wissenschaftspublizistik
Wissenschaft.
Kommunikation.
Öffentlichkeitsarbeit.
Electronic books.
Q223 / .S884 2011eb
501/.4
Q223 / .S884 2011
Includes bibliographical references and index.
Foreword / Authors' biographies -- Introduction: public engagement in an evolving science policy landscape / What it Helps to Know Beforehand: Deficits and dialogues: science communication and the public understanding of science in the UK / Explaining the world: communicating science through the ages / The public's view of science / The common language of research / Not 100% sure? The 'public' understanding of risk / The ethos of science vs. ethics of science communication: on deficit and surplus models of science-society interaction / Policy Makers, the Media and Public Interest Organisations: Research and public communication in EU policy and practice / Tackling the climate communication challenge / Dealings with the media / Dealings with the U.S. media / Relations with public interest organisations: consumers / Relations with public interest organisations: patients and families / Relations with environmental organisations: a very personal story / What You Can Do and How To Do It: Building relations with the various groups / Finding the right words: how to shine in radio and television interviews / Nanotechnology and the media: front page or no story? / The power of the podcast: the Naked Scientists' story / The social web in science communication / Dealing with dilemmas and societal expectations: a company's response / Science festivals / Things to see and do: how scientific images work / The triple helix: the undergraduate student-run face of science communication / Public understanding of research: the Open Research Laboratory at the Deutsches Museum / 'Imagine': a communication project putting life sciences in the spotlight / And Finally, Evaluating and Embedding Science Communication: Evaluating success: how to find out what worked (and what didn't) / Effectively embedding science communication in academia: a second paradigm shift? / Sir Walter Bodmer -- Richard A.L. Jones -- Simon J. Lock; James Hannam; Richard Jennings; George Gaskell, Sally Stares and Nicole Kronberger; Tracey Brown; John Adams; Alfred Nordmann -- Michel Claessens; Andrew C. Revkin; Stephen White; Chris Mooney; Sue Davies MBE; Alastair Kent; Piet Schenkelaars -- David J. Bennett; Peter Evans; Richard Hayhurst; Chris Smith; Hayley Birch; Lise Kingo and Susanne Stormer; Nicola Buckley and Sue Hordijenko; Rikke Schmidt Kj'rgaard; James Shepherd; Paul Hix and Wolfgang M. Heckl; Patricia Osseweijer and Tanja Klop -- Laura Grant; Maarten C.A. van der Sanden and Patricia Osseweijer. Part I. 1. 2. 3. Science, truth, and ethics / 4. 5. 6. 7. Part II. 8. 9. 10. 11. 12. 13. 14. Part III. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. Part IV. 26. 27.
Access restricted to Ryerson students, faculty and staff.
"In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication"--
English.
9781139161367 (electronic bk.) 1139161369 (electronic bk.) 9780511760228 (electronic bk.) 0511760221 (electronic bk.) 9781139159319 1139159313 9781139157544 113915754X 1283341093 9781283341097 9786613341099 6613341096 1139160362 9781139160360 1139155792 9781139155793 9781139152846 (e-book) 113915284X
9786613341099
334109 MIL
Communication in science.
Information scientifique.
SCIENCE--Philosophy & Social Aspects.
Communication in science.
Wissenschaftspublizistik
Wissenschaft.
Kommunikation.
Öffentlichkeitsarbeit.
Electronic books.
Q223 / .S884 2011eb
501/.4
Q223 / .S884 2011