How "American" is globalization? / William H. Marling.

By:

Marling, William, 1951-

Material type: Text

TextPublication details: Baltimore : Johns Hopkins University Press, 2006.Description: 1 online resource (ix, 238 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780801889332
0801889332

Subject(s): Genre/Form:

Additional physical formats: Print version:: How "American" is globalization?.DDC classification:

337.73 22

LOC classification:

JZ1318 .M345 2006eb

Other classification:

71.50

Online resources:

Click here to access online

Contents:

"Less than we think" -- What are we talking about when we talk about globalization? -- Is English conquering the world? -- The ubiquitous American film -- American television and the rise of local programming -- The McDonalds' brouhaha -- What about the Internet? -- Do American companies dominate the world economy? -- Seeing ourselves everywhere -- The resistance of the local -- Language -- Communicative distance -- Food -- Gender -- Education -- Work -- Land use -- Tribalism -- Corruption -- Smuggling and counterfeiting -- Taxes -- The resistance of the local -- "More than we know" -- ATMs -- The money market -- Flexible manufacturing -- Franchising -- Airfreight -- Containerized freight -- Bar codes -- Computing -- Logistics.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available