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Marling, William, 1951-

How "American" is globalization? / William H. Marling. - Baltimore : Johns Hopkins University Press, 2006. - 1 online resource (ix, 238 pages) : illustrations

Includes bibliographical references (pages 207-213) and index.

"Less than we think" -- What are we talking about when we talk about globalization? -- Is English conquering the world? -- The ubiquitous American film -- American television and the rise of local programming -- The McDonalds' brouhaha -- What about the Internet? -- Do American companies dominate the world economy? -- Seeing ourselves everywhere -- The resistance of the local -- Language -- Communicative distance -- Food -- Gender -- Education -- Work -- Land use -- Tribalism -- Corruption -- Smuggling and counterfeiting -- Taxes -- The resistance of the local -- "More than we know" -- ATMs -- The money market -- Flexible manufacturing -- Franchising -- Airfreight -- Containerized freight -- Bar codes -- Computing -- Logistics.


English.

ISBN: 9780801889332 (electronic bk.) 0801889332 (electronic bk.) (hardcover ; alk. paper)

LCCN:

Subjects--Chronological Terms:
Since 2001

Subjects--Topical Terms:
Globalization--Social aspects.
Civilization, Modern--American influences.
Mondialisation--Aspect social.
Civilisation moderne et contemporaine--Influence américaine.
BUSINESS & ECONOMICS--International--General.
BUSINESS & ECONOMICS--International--Economics.
Civilization, Modern--American influences.
Globalization--Social aspects.
Diplomatic relations.
Culturele invloeden.
Internationalisatie.
Technische ontwikkeling.

Subjects--Geographic Terms:
United States--Foreign relations--2001-
États-Unis--Relations extérieures--2001-
United States.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: JZ1318 / .M345 2006eb

Dewey Class. No.: 337.73