Making media content : the influence of constituency groups on mass media / John A. Fortunato.

By:

Fortunato, John A

Material type: Text

TextPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.Description: 1 online resource (xv, 232 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1410613844
9781410613844
9781135619244
1135619247
9781135619190
1135619190
9781135619237
1135619239
9780415649841
0415649846

Subject(s): Genre/Form:

Additional physical formats: Print version:: Making media content.DDC classification:

302.23 22

LOC classification:

P91 .F673 2005eb

Other classification:

05.30

Online resources:

Click here to access online

Contents:

Preface; About the Author; Introduction; I: Media Powers; II: The Internal Mass Media Organization; III: The External Mass Media Organization: Constituency Groups; Conclusion; References; Author Index; Subject Index.

Summary: Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 205-221) and indexes.

Print version record.

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access.

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