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Fortunato, John A.

Making media content : the influence of constituency groups on mass media / John A. Fortunato. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2005. - 1 online resource (xv, 232 pages) : illustrations

Includes bibliographical references (pages 205-221) and indexes.

Preface; About the Author; Introduction; I: Media Powers; II: The Internal Mass Media Organization; III: The External Mass Media Organization: Constituency Groups; Conclusion; References; Author Index; Subject Index.

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access.

ISBN: 1410613844 (electronic bk.) 9781410613844 (electronic bk.) 9781135619244 (e-book: PDF) 1135619247 9781135619190 (e-book: Mobi) 1135619190 9781135619237 (e-book: ePub) 1135619239 9780415649841 (paperback) 0415649846

LCCN: 2004056416

Subjects--Topical Terms:
Mass media.
Content analysis (Communication)
Médias.
Analyse de contenu (Communication)
mass media.
subject analysis.
SOCIAL SCIENCE--Media Studies.
Content analysis (Communication)
Mass media.
Massamedia.
Organisaties.
Inhoudsanalyse.
Besluitvorming.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: P91 / .F673 2005eb

Dewey Class. No.: 302.23