Cybermarketing / Len Keeler.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 058503978X
- 9780585039787
- Internet advertising
- Marketing -- Communication systems -- Data processing
- Internet
- Internet
- Publicité sur Internet
- Marketing -- Systèmes de communication -- Informatique
- Internet
- Internet
- BUSINESS & ECONOMICS -- International -- Marketing
- BUSINESS & ECONOMICS -- Marketing -- Multilevel
- BUSINESS & ECONOMICS -- Exports & Imports
- Internet
- Internet advertising
- Telemarketing
- Internet
- Commerce
- Business & Economics
- Advertising
- Internet
- Marketing -- Systèmes de communication
- 658.8/4 20
- HF6146.I58 K43 1995eb
- QP 650
Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Print version record.
Introduction: The Networked Marketplace -- Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections -- Ch. 2. Check Your Instrument Panel: Communications Software -- Ch. 3. Spinning Silver Wheels: CD-ROM Technology -- Ch. 4. Heavy Traffic: The E-Mail Express -- Ch. 5. Data Toll Roads: Electronic Data Interchange -- Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards -- Ch. 7. Information On-Ramps: Business-Oriented Online Services -- Ch. 8. Digital Destinations: Consumer-Oriented Online Services -- Ch. 9. The Five Thousand Channel Chunnel: Interactive TV -- Ch. 10. The Incredible Infobahn: Business on the Internet -- Ch. 11. How to Locate Priceless Business Information Online -- Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity -- Ch. 13. How to Create Dynamic Online Advertising -- Ch. 14. How to Develop Effective Channels for Online Sales -- Ch. 15. Help Your Customers Help Themselves With Online Service and Support.
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