Cybermarketing /
Keeler, Len.
Cybermarketing / Len Keeler. - New York : AMACOM, ©1995. - 1 online resource (xix, 332 pages) : illustrations, map
Includes bibliographical references and index.
Introduction: The Networked Marketplace -- Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections -- Ch. 2. Check Your Instrument Panel: Communications Software -- Ch. 3. Spinning Silver Wheels: CD-ROM Technology -- Ch. 4. Heavy Traffic: The E-Mail Express -- Ch. 5. Data Toll Roads: Electronic Data Interchange -- Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards -- Ch. 7. Information On-Ramps: Business-Oriented Online Services -- Ch. 8. Digital Destinations: Consumer-Oriented Online Services -- Ch. 9. The Five Thousand Channel Chunnel: Interactive TV -- Ch. 10. The Incredible Infobahn: Business on the Internet -- Ch. 11. How to Locate Priceless Business Information Online -- Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity -- Ch. 13. How to Create Dynamic Online Advertising -- Ch. 14. How to Develop Effective Channels for Online Sales -- Ch. 15. Help Your Customers Help Themselves With Online Service and Support.
058503978X (electronic bk.) 9780585039787 (electronic bk.)
Internet advertising.
Marketing--Communication systems--Data processing.
Internet.
Internet
Publicité sur Internet.
Marketing--Systèmes de communication--Informatique.
Internet.
Internet.
BUSINESS & ECONOMICS--International--Marketing.
BUSINESS & ECONOMICS--Marketing--Multilevel.
BUSINESS & ECONOMICS--Exports & Imports.
Internet.
Internet advertising.
Telemarketing
Internet
Commerce.
Business & Economics.
Advertising.
Internet.
Marketing--Systèmes de communication.
Electronic books.
Electronic books.
HF6146.I58 / K43 1995eb
658.8/4
Cybermarketing / Len Keeler. - New York : AMACOM, ©1995. - 1 online resource (xix, 332 pages) : illustrations, map
Includes bibliographical references and index.
Introduction: The Networked Marketplace -- Ch. 1. Fire Up Your Engine: Computers, Modems, and Network Connections -- Ch. 2. Check Your Instrument Panel: Communications Software -- Ch. 3. Spinning Silver Wheels: CD-ROM Technology -- Ch. 4. Heavy Traffic: The E-Mail Express -- Ch. 5. Data Toll Roads: Electronic Data Interchange -- Ch. 6. Superhighway Service Stations: Electronic Bulletin Boards -- Ch. 7. Information On-Ramps: Business-Oriented Online Services -- Ch. 8. Digital Destinations: Consumer-Oriented Online Services -- Ch. 9. The Five Thousand Channel Chunnel: Interactive TV -- Ch. 10. The Incredible Infobahn: Business on the Internet -- Ch. 11. How to Locate Priceless Business Information Online -- Ch. 12. How to Gain Instant Visibility Through Positive Online Publicity -- Ch. 13. How to Create Dynamic Online Advertising -- Ch. 14. How to Develop Effective Channels for Online Sales -- Ch. 15. Help Your Customers Help Themselves With Online Service and Support.
058503978X (electronic bk.) 9780585039787 (electronic bk.)
Internet advertising.
Marketing--Communication systems--Data processing.
Internet.
Internet
Publicité sur Internet.
Marketing--Systèmes de communication--Informatique.
Internet.
Internet.
BUSINESS & ECONOMICS--International--Marketing.
BUSINESS & ECONOMICS--Marketing--Multilevel.
BUSINESS & ECONOMICS--Exports & Imports.
Internet.
Internet advertising.
Telemarketing
Internet
Commerce.
Business & Economics.
Advertising.
Internet.
Marketing--Systèmes de communication.
Electronic books.
Electronic books.
HF6146.I58 / K43 1995eb
658.8/4