Social sector communication in India : concepts, practices, and case studies / Jaishri Jethwaney.
Material type:
TextPublisher: New Delhi ; Thousand Oaks : SAGE, 2016Description: 1 online resourceContent type: - text
- computer
- online resource
- 9789351508151
- 9351508153
- 9789351508137
- 9351508137
- Social planning -- India
- Communication in social action -- India
- Communication in community development -- India
- Social action -- India
- Community development -- India
- Social service -- India
- Planification sociale -- Inde
- Communication dans l'action sociale -- Inde
- Communication en développement communautaire -- Inde
- Action sociale -- Inde
- Service social -- Inde
- POLITICAL SCIENCE -- Public Policy -- Cultural Policy
- SOCIAL SCIENCE -- Anthropology -- Cultural
- SOCIAL SCIENCE -- Popular Culture
- Communication in community development
- Communication in social action
- Community development
- Social action
- Social planning
- Social service
- India
- 306.0954 23
- HN687
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Print version record and CIP data provided by publisher; resource not viewed.
Cover -- Contents -- List of Abbreviations -- Preface -- 1 Overview of Social Sector in India -- 2 Social Marketing -- 3 Corporate Social Responsibility -- 4 Advocacy, Communication, and Social Mobilization -- 5 Grassroots Communication -- 6 Planning and Executing Social Communication Campaigns: C ase Studies -- 7 Hands-on Skills in Writing and Social Media Use -- Index -- About the Author.
A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills.
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