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Jethwaney, Jaishri N.,

Social sector communication in India : concepts, practices, and case studies / Jaishri Jethwaney. - 1 online resource

Includes bibliographical references and index.

Cover -- Contents -- List of Abbreviations -- Preface -- 1 Overview of Social Sector in India -- 2 Social Marketing -- 3 Corporate Social Responsibility -- 4 Advocacy, Communication, and Social Mobilization -- 5 Grassroots Communication -- 6 Planning and Executing Social Communication Campaigns: C ase Studies -- 7 Hands-on Skills in Writing and Social Media Use -- Index -- About the Author.

A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills.

ISBN: 9789351508151 (eBook) 9351508153 (eBook) 9789351508137 (ePub) 9351508137 (ePub) (hardback)

LCCN: 2015044752

Subjects--Topical Terms:
Social planning--India.
Communication in social action--India.
Communication in community development--India.
Social action--India.
Community development--India.
Social service--India.
Planification sociale--Inde.
Communication dans l'action sociale--Inde.
Communication en développement communautaire--Inde.
Action sociale--Inde.
Service social--Inde.
POLITICAL SCIENCE--Public Policy--Cultural Policy.
SOCIAL SCIENCE--Anthropology--Cultural.
SOCIAL SCIENCE--Popular Culture.
Communication in community development.
Communication in social action.
Community development.
Social action.
Social planning.
Social service.

Subjects--Geographic Terms:
India.

Index Terms--Genre/Form:
Electronic books.
Electronic books.

LC Class. No.: HN687

Dewey Class. No.: 306.0954