Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.

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TextPublisher: Los Angeles ; London ; New Delhi : SAGE Publications, 2014Description: 1 online resource (xi, 175 pages)Content type:

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Additional physical formats: Print version:: Understanding IndiaDDC classification:

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Contents:

Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.

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Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 166-169) and index.

Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india.

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